Specialized Bicycle Components, Inc., commonly referred to as SPECIALIZED, is an American company renowned for its design, manufacturing, and marketing of bicycles, bicycle components, and related products. The brand operates under the namesake "Specialized" as well as the premium and professional-oriented "S-works." Founded in 1974 by Mike Sinyard, the company is headquartered in Morgan Hill, California. Specialized has earned a notable reputation for its commitment to innovation and quality in the cycling industry.
