Ride Concepts, established in 2018, dared to be the first mountain bike-specific footwear company offering a comprehensive range of technically advanced products for men, women, and youth. Born out of a family's quest for better-fitting and high-performance footwear for aggressive riding, the idea gained momentum, fueled by the passion for dirt adventures. The founders, with backgrounds in outdoor and action sports, brought a wealth of experience and a desire for new solutions, challenging the established norms. The dream evolved into a concept, and Ride Concepts emerged, committed to providing an uncompromising ride experience.