ODI, the world leader in grip technology, is more than just a slogan—it's a commitment upheld over 40 years. The brand's dedication involves providing the best in each product category, from extensively researched proprietary grip compounds to innovative features like the Lock-On Grip system. This system, introduced by ODI, revolutionized grip installation and remains the global standard. ODI's grips, handlebars, and controls are exclusively produced in their USA facility, ensuring the highest product quality. The brand's commitment to observation, design, and innovation is evident in products developed in-house, built to specifications, and tested by professional athletes in top-tier competitions worldwide.