Norco's journey began in 1964 as Northern Cycle Industries, operating out of a chicken coop and maintaining a grassroots connection to the cycling community. Despite evolving over the years, Norco's commitment to hard work, passion, and innovation has remained constant. The company's ethos revolves around improving rides and discovering new trails, often inventing novel solutions.

Rooted in their history and legacy, Norco places a strong focus on the future, shaping the products they create. The mountains surrounding them are ingrained in their DNA, serving as an enduring source of inspiration for the design and performance of every bike they build. The relentless pursuit of improvement defines Norco's approach, reflecting a commitment to delivering exceptional cycling experiences.